The Golden Age of Middleware: Why Visa Has Always Been a Great Middleware Company [And Why Buying Plaid Makes Sense]

  • It’s bad for the application company, which is primarily focused on providing value to customers, not building out a back-end financial technology ecosystem
  • It’s bad for the financial institutions that have to work with all of those applications (each new application is an independent relationship and a new technical implementation)
  • And, most importantly, it’s bad for end customers, who would see much slower innovation as companies struggle to independently build the necessary underlying ecosystem (and spend less time on their customer-facing applications)




Founder & President of Datavant. Fmr CEO of LiveRamp.

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Travis May

Travis May

Founder & President of Datavant. Fmr CEO of LiveRamp.

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