The Golden Age of Middleware: Why Visa Has Always Been a Great Middleware Company [And Why Buying Plaid Makes Sense]

  • It’s bad for the application company, which is primarily focused on providing value to customers, not building out a back-end financial technology ecosystem
  • It’s bad for the financial institutions that have to work with all of those applications (each new application is an independent relationship and a new technical implementation)
  • And, most importantly, it’s bad for end customers, who would see much slower innovation as companies struggle to independently build the necessary underlying ecosystem (and spend less time on their customer-facing applications)

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Travis May

Travis May

Founder & President of Datavant. Fmr CEO of LiveRamp.